This is the second set of CRM MCQs. Customer Relationship Management (CRM) multiple choice questions and answers, Solved mcqs for Customer Relationship Management (CRM),Customer Relationship Management (CRM) MCQ questions quiz on CRM
CRM MCQS:
1. The operational provides support to
Ans: front-office
2. System engineer primary role is to do
Ans: technical support
3. Brand reputation helps a website stand out from its
Ans: competition
4. The careful implementer will adopt a
Ans: piloting approach
5. Which of the following is true for classification
Ans: a subdivison of a set
6. Cross-selling is the process of
Ans: encouraging customers to purchase products
7. From a hard ROI perspective, can truly result in revenue or cost savings through
Ans: DECREASE CUSTOMER ATTRIATION
8. Difference between customers evaluation including all costs incurred and benefits is called
Ans: Customer perceived value
9. A firm identifies the target market, needs and wants of customer through
Ans: Marketing Research
10. What is the last stage of consumer decision process?
Ans: post-purchase behavior
11. Customer Relationship Management is about
Ans: All the options
12. the First step in the analysis of customer value is to
Ans: identify customers’ value attributes
13. Perceived monetary value of all benefits which customers expect from a given product
because of brand image is called
Ans: total customer benefit
14. In relationship marketing firms focus on _ relationships with _
Ans: long-term; customers and suppliers
15. _ is the fundamental determinant of a person’s wants and behaviour
Ans: Culture
16. Indian marketers use a term called socioeconomic classification, which is based on the __
of the chief wage earner.
Ans: education and occupation
17. CMS stands for
Ans: content management system
18. All costs the customer expects to incur to buy any market offering are called
Ans: total customer cost
19. HOLISTIC MARKETERS ACHIVE
Ans: BUILDING CUSTOMER LOYALITY
20. The main drawback of is
Ans: all options are valid
21. An operational system is which of the following
Ans: A system that is used to run the business in real-time and is based on current data
22. Customized products and services for customers and interaction with individual customers are part of
Ans: customer relationship management
23.__ marketing has the aim of building mutually satisfying long-term relations with key parties
such as customers, suppliers, distributor
Ans: Direct
24. Which one of the following is key to building lasting relationships with consumers?
Ans: Customer satisfaction
25. A person or company that yields a revenue more than
Ans: Profitable customers
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