This is the first set of CRM MCQs. What is CRM?- CRM stands for Customer Relationship Management, It is a combination of business, strategies, software, and processes that help in building a long-lasting relationship between companies and their customers.
1. Technology can help in…
Ans: D. all of the above ( designing direct marketing efforts, developing new pricing models, processing transactions faster )
2. CRM requires a clear understanding of….
Ans: Customer focus
3. Classification and regression are the properties of…
Ans: data mining and machine learning
4. The most basic level of a product is called the
Ans: Core product
5. Operational generally refers to
Ans: Taking care of customers
6. The project manager owns the project from point of view of
Ans: Customers
7.___ exerts the broadest and deepest influence on buying behavior.
Ans: cultural factors
8. Third step in customer value analysis
Ans: assessing company performance and monitoring competitors performance
9. Marketing strategies are often designed to influence——– and lead to…………………….
Ans: Consumer decision making and lead to profitable exchanges
10. Process of managing information about customers to maximize loyalty is said to be
Ans: Customer Relationship Management(CRM)
11. Anything that can be offered to a market for attention, acquisition, use, or consumption that…
Ans: product
12. What is the last stage of the consumer decision process…
Ans: Post-purchase behavior
13. Which of the following is not involved in data mining?
Ans: DATA TRANSFORMATION
14. Consumers who always buy the same brand are called _
Ans: hardcore loyal
15. Contact management maintains contact information using?
Ans: an address book or an Excel or Google spreadsheet with entries
16. No single vendor currently provides all the required
Ans: application
17. Sales automation functionality might include
Ans: forecasting
18. CRM is an integrated management system focused on
Ans: Customers
19. Which of the following is not involved in data mining
Ans: Data Transformation
20. There are two methods for distributing sales leads
Ans: push or pull
21. This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender…
Ans: Customer Segmentation
22. Search Engine optimization is used to Improve…
Ans: Ranking
23. Whole Cluster of benefits When Company
Ans: VALUE PROPOSITION
24. Inventory and back office system integration must be…
Ans: REAL-TIME
25. Marketing managers should adapt the marketing mix to __ and constantly monitor value changes and differences in both domestic and differences in both domestic and global markets.
Ans: Cultural values
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